Written for Giving: Growing Joyful Stewards in Your Congregation, Vol. 22, No. 1, By the Ecumenical Stewardship Center The roots of generosity are in habits of the heart, not in one’s bank balance, says Herb Miller,1  recognized authority in church effectiveness. His assertion is as true related to major gift donors as it is of…

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What motivates affluent people to make major planned gifts to nonprofit organizations like your church? In The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors (Jossey-Bass, 1994), Russ Prince and Karen File lay out the results of a sophisticated sampling of wealthy givers across the United States. What did they learn? Plenty!…

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